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Dooly County

Creating a Brand Strategy for

The University of Georgia's Carl Vinson Institute of Government has partnered with the Dooly County Industrial Development Authority to create a brand strategy for Dooly County. We need your input! Your feedback will play a crucial role in creating a brand that reflects the unique character and vision of Dooly County.

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 SURVEY

Please take the

We want to hear from you! Click the button below

to take a brief branding survey:

Our Branding Process

The Carl Vinson Institute of Government's research-based and people-centered approach to branding has helped communities all over Georgia and beyond since 2018. We take our time to get to know your community, ensuring that the final product is a brand that represents the values and ideas of the people.

PHASE ONE

  • Public Input Meetings

  • Online Survey

  • Market Research

  • Demographic Studies

  • Current Brand Assessment

  • Competitor Analysis

  • Target Audiences

  • Brand Position

  • Brand Message 

Research

PHASE TWO

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  • Logo Design

  • Color Palette

  • Typography

  • Photography Database

  • Graphic Design Toolkit 

  • Database of Design Files

  • Product Mock-ups

  • The Dooly County Brand Lookbook

Design

PHASE THREE

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  • Customized Brand Implementation Recommendations

  • File Setup

  • Brand Launch Event Planning

  • Technical Design Support

  • Logo Use Terms and Conditions

  • Canva Brand Kit

Implementation

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CONTACT

Kaitlin Messich

Carl Vinson Institute of Government

University of Georgia

kmessich@uga.edu

Scotty Mashburn

Executive Director

Dooly County Industrial Development Authority

scottymashburn@yahoo.com

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Our past clients

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